It’s Not Easy Being Green…
By Loren on Nov 6, 2008 in Uncategorized | 5 Comments
…but it is way too easy to tell people you’re green, and that’s the problem. Green sells, so businesses understandably want to sell their green-ness. Advertisers know many of you as consumers want to have less impact on the environment, so they tell you they are green. They spend millions creating that image of a company so in tune to the environment; Mother Nature herself wants what they are selling. As a result we have “clean” coal, happy cows, flowers flowing from smoke stacks, and cars which decompose as fast and harmlessly as my backyard compost heap. Sadly, the truth is rarely as green as the advertising execs want us to believe.
My favorite example is the ad for cotton which reads: “Cotton: responsible, natural, renewable.” Natural and renewable without a doubt, but responsible?…well, if they aren’t breaking laws I guess so, but the ad asks what could be better than a fiber mother nature made?
WHAT? Cotton is sadly susceptible to many insect pests, so even though it accounts for only 2 % of the world’s agricultural acreage, 11% of the world’s pesticides are used to make into the shirts on our backs. 1/3 of a pound of chemicals are used to make a single tee shirt, and ground water in cotton growing regions is badly polluted as a result. In our own back yard, the New River, the Alamo River and the Salton Sea are recipients of incredible amounts of organophosphates from farms in the Imperial Valley and in Mexico. Cotton is heavily grown in the Valley. Want to learn more? Polluted Rivers Study
Anyway the point is simple, we need a place where we can rate the commercials we see based on a company’s real record on environmental stewardship versus its advertising message. Oh wait! There is just such a place. It’s pretty cool, although I think a few company execs have been on the site rating their own ads. Check it out and add your own favorite commercials. It’s called the Greenwashing Index… get it? Sort of like brainwashing. Here’s a link greenwashingindex.com
So what do you think? Am I too cynical or are advertisers coming off as way more green than they are? What should we do about it? Do you buy from a company which appears green over another selling the same product or service?

As an environmentalist, I’ve struggled with being a meat eater. Like most Americans, my mouth waters at the thought of a grilled steak. I can’t get enough sushi and I find it hard to walk away from lamb chops, carnitas, grilled salmon, baked ham, and my daughter’s incredible Mediterranean chicken recipe. If it moos, oinks, bleats or swims, I’ll have some please.
It floors me that all these San Diego promoters and developers and smart talking civic leaders never did the math; never calculated the water available versus the water needed. How many people, how many lush tropical gardens, how many golf courses, resorts, water parks and business parks could Southern California support on the very finite water available? It appears we are about to find out. The answer is fewer than we have if we keep sucking up the water as we’ve done in the past.
